What would I have done if I had been in charge of United Public Relations? Make it memorable.
“We at United, understand that all of our passengers have important reasons why they choose to fly. We value your choice and preference when flying with us. We apologize because, due to circumstances
“I don´t get why you are so obsessed with defending illegals and this immigration crack down. You are a US citizen, and besides, there are more pressing issues than to be wasting your time and resources on criminals. Because they, after all, broke the law”.
(Me: deep, deep breath).
Let me start
We have come to know the Native American tribe as the Apache, a word from the Zuni language that means “the enemy”, but they called themselves Ndee, meaning “the people”. Most human groups have defined themselves in relationship to “the other”, and have used names to categorize those who do